Things I also make.

In 2016, two friends and I co-founded Shredz Sports Nutrition. The brand, Exaltic Nutrition, was built for active individuals and competitive athletes — people who cared about stamina, muscle development, and recovery, and who were tired of flavourless supplements that tasted like chalk.

Over three and a half years we built a product line, developed strategic partnerships with IPL teams and Indian State-level cricket players, and ran the operations end to end. I wore every hat in turn — marketing, technical operator, developer, salesperson, accountant. I ran Exaltic concurrently with my full-time design role at InfoBeans. Doing both at once is what taught me what a shipped product actually costs.

We closed the business at the end of 2019. The lessons stayed.

Prajati started as an Instagram page in 2018. The premise was simple — share accurate, fascinating, emotionally honest information about species from across the planet. Not just what an animal looks like, but how it behaves, why it matters, and what its inner life might be.

Seven years later, it's a multi-channel platform — Instagram, YouTube, and a podcast — with conversations featuring people like Anish Andheria, the President and CEO of the Wildlife Conservation Trust. Episodes explore snow leopards, wildlife conservation, the emotional intelligence of species most people never think about.

Prajati is the longest-running thing I've made. It's taught me how to sustain a small audience-led project over years, how to keep a brand consistent while the format evolves, and what it takes to produce educational content that actually teaches.

Tube Stage is the newest of these pursuits. It started in September 2025 — a YouTube channel that takes complex technology news (AI breakthroughs, autonomous vehicle launches, policy changes) and translates it into concise, high-energy video summaries for busy professionals.

The format is weekly: top ten essential tech stories, no bloat, watchable in a coffee break. Each episode ends with a curated recommendation — another educational channel worth your time. The premise is that good information should be fast, clear, and community-generative.

It's early — three months in at the time of writing. If you want to see what a designer thinks the tech-news format should look like, this is where I'm experimenting with it.

"Echoes Of Innovation: AI & UX Synergy - Chronicles of Digiville Town" is a short narrative I wrote in late 2023. It's framed as a story about a fictional town undergoing digital transformation — and underneath that narrative, it's an argument about how AI and UX should be thought of together, not as separate disciplines.

Writing it was a way of thinking out loud about where AI was heading and what designers ought to be paying attention to. Some of the ideas in it showed up later in how I approached the AI features on Unified Assurance at Oracle. Some of them were wrong. Both were useful.

It's available if you want to read it.